Steps in Data Analysis - SmartPLS4 Series

Learn the steps in Data Analysis when using Structural Equation Modelling.

The focus of the session is to help scholars learn the basic steps in Data Analysis when using SmartPLS4

Steps in Data Analysis and Results

Clean your data
Measurement Model Assessment
- Factor Loading
- Reliability (Alpha and Composite Reliability)
- Validity
- Convergent Validity (AVE)
- Discriminant Validity (Fornell & Larcker Criterion, HTMT (Preferred), or Cross Loadings)
- Report Measurement Model
Structural Model Assessment
- Check for Collinearity
- Assess and Report Significance of Relationships (through Bootstrapping)
- Check for Bootstrapped Path Coefficients, T Statistics, P Values
- A T value over 1.96 (two tailed) and p value < .05 mean significant results and the (alternate) hypothesis is substantiated.
- Assess the Explanatory (R-Square) and Predictive Power (PLS-Predict)